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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates. Google Analytics has always been very good at telling you what people have been viewing...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    So consider creating paper content and guides as well to distribute to this group. From tips to step-by-step guides to a "dumbed-down" explanation of some of the harder concepts – an abundance of resources is a must.

  3. 4 UX Tips That Will Improve Your Content Strategy

    Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your users want or need from a business with your expertise. User experience (UX) focused marketing doesn't just extend...