Many advertorials (a.k.a.native advertising) violate Google's quality guidelines. The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO...
Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Nearly every business today must decide how much to spend on search engine optimization (SEO).
Side Note: Yelp has actually been criticized in the past for inconsistently removing reviews that violate its Terms of Service or Content guidelines, so it's important to remember that you aren't the only one taking control of the reviews on the...
So many times, by accident even, someone on a team acquires links in a way that is against Google's Guidelines and this is the first place you will be most likely penalized. Here's a complete list of Google Guidelines and Specific Answers to...
As you can see, content repurposing is touted by many content marketers but before you start to delve into it, here are a few guidelines you should remember: When you’re just starting out with your content marketing strategy, one of the biggest...
Hell, the FTC even updated its guidelines to include blogger reviews and The Huffington Post (remember, it's a blog) just won The Pulitzer Prize. However, not only does asking or requiring links for the review come off as confrontational and like...
However, their guidelines have become more lenient over the years, so it is worth exploring again if you have been denied in the past. Since launching universal search results in 2007, Google has been integrating many more non-traditional search...
We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide for consumption by users. There's been a lot of talk about quality content in the SEO world for...
Following these quality guidelines will help Google find, index, and rank your site. Webmaster Guidelines Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on...
If you don't have enough data to base your strategy off current customer behavior, recent studies give general guidelines on customer needs and behavior, allowing you to forecast what content will make users happy.
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and...
Train these experts on participating on Quora in compliance with Quora guidelines and best practices. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis...
If your website has received a manual penalty notice from Google, then your first step is to repair the site so it complies with Google’s quality guidelines. But, please know that you must make efforts to make your site more compliant with the...
Each listing is reviewed by a human being to assure that the sites adhere to our quality guidelines. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding, and...
Facebook relaxed their cover images guidelines as of March 6, 2013, adding the 20 percent text rule but easing up on their restriction on a call to action or contact information on the image. Smart marketers have known the way to a fan's heart is...
Let's not forget to check Google's Webmaster Guidelines, which, as they related to links, seem to be getting tighter and tighter. We all know that. However, in the rush to get those rankings (that lead to converting traffic of course) webmasters...
Adhering to the webmaster guidelines is no longer a "suggested" course of action, it is required. A key factor in recovering from a penalty is a promise to adhere to the Google Webmaster Guidelines. We received a request from a site owner to...
The importance of developing social media guidelines and procedures for a brand is critical if the brand operates in a regulated industry. It is now no longer sufficient for national brands to rely on one social presence at the corporate brand level.
If we are to get four different online marketing disciplines to agree with brand guidelines and regulatory standards, then it is on the search engine marketing team to perform the role of the narrator of our content marketing story.
They would yell at Google that they couldn't follow their guidelines because it put them in a situation that was like bringing a knife to a gunfight. First and foremost, I don't work for Google. This article represents my opinions, but my company...
