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Guidelines

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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Google's Rating Guidelines Adds Page Quality to Human Reviews (2012) When weighing expertise and reputation together, the handbook gives guidelines that clarify where less formal expertise is required for the topic (such as recipes or humor), and...

  2. Google Supports New Schema for Multiple Business Phone Numbers

    To help take the confusion out of the process for adding this markup, Google has updated Webmasters guidelines with recommendations for creating location pages for local businesses and organizations. If you haven't been using any rich markup schema...