SEO News

Guidelines

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core content on the page or ads. And as mentioned earlier, supplementary content has made its way into Google’s...

  2. Google Adjusts Standards for Newsworthy Material

    Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. Based on Google News guidelines, there is a very rigid set of standards in place that a website must meet in order to be a...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Even with no background in SEO, content creators can follow clear guidelines and utilize technology to optimize content "out of the gate. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    An update to the Webmaster Guidelines last month put cookie-cutter guest posts in the same category as scraped content. While Google's exact algorithms may be a little too fuzzy to dissect, they make the job of helping out SEO practitioners a tad...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Below I have listed these guidelines to share with readers: As an agency we have always developed our own internal guidelines to make sure that link acquisition is more natural and content-driven. Of course, any link-building guidelines need to be...