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Guide Hock

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  1. Extreme Yahoo

    Today's SearchDay article, Yahoo to the Max, reviews a new book by noted search guru Ran Hock, a detailed guide to virtually everything offered by Yahoo. All too often, we use our favorite search sites in a cursory fashion, not taking the time to...

  2. Seven Stupid Searching Mistakes, Part 1

    According to Ran Hock, author of The Extreme Searcher's Guide to web Search Engines, search engines implement Boolean features in different ways. For example, "lead," pronounced LEED, means to guide. In the lighthearted spirit of the popular books...