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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] provide a store locator to guide website visitors to local pages? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations.

  2. Mobile Advertising Measurement: Winning the Long Game

    Knowing what users have bought in the past can help you guide them towards future purchases and ensure that they keep doing so. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  3. Google Analytics Content Reports: Understanding the Key Benefits

    To set them up, see the Google Analytics Content Grouping help guide https://support.google.com/analytics/answer/2853423? We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working...

  4. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". This made perfect sense, as marketing naturally incorporates a...