FUEGO YOUR LIFE"– Sandra Vergara shares her spicy secrets to style and beauty in this new digital girls' guide. According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content...
A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings and traffic.
Rosenblum has produced an excellent five-part series on video storytelling that is a highly accessible guide and a great starting point for anyone wanting to learn more about video. The quality, depth of teaching and interaction of this course, A...
A local entertainment guide I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping drive relevant and converting traffic.
There was variability in the analysis, so the data and recommendations should be used as a guide, and not a substitute, for performing your own ad copy tests. It covered more than 300 million ad impressions over a 30-day period in the travel industry.
On search engines, it's all about the keyword. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords. We want to make our ads as relevant to the searcher as possible, so this involves understanding not...
According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below:
The viewfinder of her glasses with built-in Now functionality will guide her seamlessly throughout her day in a unfamiliar locale, presenting visual maps and directions to her calendared meetings, flashing safety alerts, translating price tags...
Enforce campaign tracking code usage, come up with a standards guide for your digital and traditional agency partners, and seek approval from your executives to hold people accountable. One of the biggest challenges a marketer faces when trying to...
For more information on how to set up your publisher profile, check out this Google+ starter guide. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click...
Whether it's taking customers behind the scenes of your brand, demonstrating new products/services, running competitions or simply sharing things with your fans, consider the following tips from Unruly's Guide for Brands on Vine before activating...
If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its homework on the presence of their customers on Pinterest to guide their digital marketing strategies.
As marketers, you're under pressure to guide mobile consumers down the conversion funnel and generate an immediate profit on your investment. Since Google's announcement of enhanced campaigns, all eyes have been on mobile.
This helpful guide for the fashionista is also fresh content for the search engines. Bloomingdale's Guide To a Fashion-Packed Life, with interactive features and fun, flirty copy is updated monthly to adjust with the season.
Your mobile consumers are essentially telling you what they want and how they want it, and by identifying mobile user activity related to device during the length of their path to purchase, you can better engage and guide their split mobile...
Turning a video interview into a summarized blog post (published and indexed) along with a guide (not published or indexed and used for MA). Over the past few years, marketing automation has continued to gain influence.
Although there is a lot more intricate information that goes into getting the best ROI from YouTube ads, this nine-step guide is simply a beginner's guide on how to start building your YouTube presence.
As Jon Miller wrote in his Definitive Guide to Marketing Automation, there are three core benefits to marketing automation: From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a...
Now let's walk through a step-by-step guide on the main event, GeoFlow. A step-by-step guide will walk you through it below. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye...
For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords campaign on Google all with the goal of driving visitors to download a new whitepaper guide on your website.
