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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. More and more clients are beginning to understand the benefits of content marketing.

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website. Getting traffic to one's site -- and quality traffic at that -- is probably one of...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a great starting point to understand the current conversion tracking options in AdWords. More than 70 percent of mobile searchers use click-to-call when getting to...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The Ultimate Guide to Paid Audience Acquisition Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into digital...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    In it, you will find a full and thorough implementation guide for setting up DoubleClick Search's Display Remarketing from search ads. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so...

  7. Top 10 Skills That Separate Real UX Designers from Wannabes

    How will that overly obvious statement actually guide design decisions during your project? With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX...

  8. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When it launched, Carrie Hill wrote a great guide to help you get set up. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of...

  9. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A guide on investing money for young people. Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.