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  1. Search Marketing's About People and Principles, Not Just Algorithms, Part 2

    Mike Grehan, for example, had pleaded with spammers to have some decency when they adorned his late friend's memorial guestbook with junk links. Following up on this theme, Sullivan recently tried a search for "memorial guestbook Viagra" and came...

  2. The Search Engine Update, April 15, 2003, Number 147

    Link popularity is crucial for your pages to rank well in search engines, but the value of guestbook links is questionable, at best, and potentially lethal, at worst. Link Popularity and the Myth of the Guestbook Link SearchDay, April 15, 2003...