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  1. Google Informs Webmasters of Faulty Redirects for Mobile Users

    You can guess what might happen next: It’s likely in some cases the user would have bounced anyway, but with this new notification system, those sites may not even see visits. It’s no secret Google is pushing for sites to be more mobile-friendly.

  2. 5 Development Tricks Self-Sufficient Marketers Should Master

    Even if you don't go so far as editing the code within the data layer yourself (don't feel bad, I'd guess most marketers won't), have a good understanding of its capabilities. There are very few things that frustrate me as much as almost completing...

  3. PPC Management: Your Past, Present & Future

    I guess this process is spiritual from a certain point of view. Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and...