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  1. SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

    Participation guarantees a copy of the complete report – normally a members-only perk or for purchase at $695 – plus a chance to win an iPad 3. SEMPO, the search marketing industry's professional organization, is currently conducting its annual...

  2. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    The search partnership guarantees Yahoo 18 months of revenue per search for ads that appear on the wide network of Yahoo sites. The Search Alliance lives on. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Failing to use these targeting options or some combination thereof pretty much guarantees a failed campaign, rife with wasted clicks and lost budget. That’s a fact, just as much as failure to put together a good campaign on any platform almost...