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  1. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    Patrick Thomas: I joined Google in 2011 and had previously been working on international economic policy in Washington, D.C. In that role, I worked with legislators, government officials, and non-governmental organizations to advance an open trade...

  2. Going Global: Localize Your Message for Holiday Retail Traffic

    Consumer behavior studies show that approaching international shoppers can increase the conversion rate up to 40 percent. It also offers its own brands, including Designers at Debenhams, as well as international brands and concessions.

  3. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    You could be optimizing either search campaigns or display campaigns and have multiple products vying for attention, not to mention mobile, international, reporting…the list goes on. Simple answer: company growth and increased profits.

  4. Global Search Marketing Numbers Are Shocking, Wake up America!

    With a whopping growth rate over the last decade of nearly 22,000 percent (no kidding! Only 19 percent of Arabic speakers are connected, but the rate of growth over the last decade is 2,500 percent, beating Russian at 1,825 percent into second...

  5. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    International Search Yahoo says they have improved the design of their "Infinite Browse" content exploration module and have seen a significant increase in user engagement on news article pages (more than doubled click-through rate).