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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin said 2014 will see more growth in PLAs, and predicts by December 2014, retailers will allocate one-third of their entire paid search budget toward PLAs. Marin research shows one in five paid shopping clicks last year was a PLA, increasing the...

  2. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    PLA spend made up 10 percent of the search spend, and advertisers who ran on PLAs last year saw 100 percent YOY growth on those ad placements. In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click...

  3. Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report]

    The increase in smartphone ownership coincides with a significant increase in mobile ad spending, which should reach $1.23 billion for U.S.advertisers by the end of the year, up 66 percent from last year's $743 million figure.eMarketer predicts...

  4. State of Search: Strong SEM Industry Growth Projected in 2011

    The full report is available to members at the recently lowered membership rate to $125 annually. The projected growth of 16 percent is up from 14 percent last year. According to IBIS World, the chart above shows several of the industries they...

  5. Of Local Search, Love Meters, and Raking Leaves

    Growth in Tough Times The company also announced substantial growth metrics for 2008, including 700 percent year-over-year revenue growth, 5,000 advertisers (up from 125 in 2006), 250 employees (up from nine in 2006).

  6. SearchDay | High-Value Link Building is Hard Work

    Earlier this week, comScore said that rate of growth for Cyber Monday sales have traditionally indicated the overall rate of growth for holiday spending in general. Google Makes New Ad Quality Videos Posted by Frank Watson Dec 3, 2008 Perhaps in an...