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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. For example, ask if people were able to find what they were looking for on a page and then develop a task completion rate by...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin said 2014 will see more growth in PLAs, and predicts by December 2014, retailers will allocate one-third of their entire paid search budget toward PLAs. The close of 2013 represented just over a year of the service running in full, and...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    BrightEdge evaluated the growth of mobile as compared to desktop from H1 2012 to H1 2013. Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to...

  5. Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

    In July 2013, PLA CTRs had increased 19 percent year over year, and have increased each month since February, when Marin last checked in with a study on the huge growth of PLAs during Q4. Marin Software today released a report that showed Google's...

  6. The United States of Google: Mapping Google Usage by State

    Rate of job growth by state You'll see that certain states like Alaska show negative job growth, yet median income is on the higher end and Google usage is middle of the pack. Online advertising company Chitika conducted research on which U.S...

  7. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    In that role, I worked with legislators, government officials, and non-governmental organizations to advance an open trade agenda to improve global economic growth and reduce poverty. I was frustrated with the rate of progress in public policy and...