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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. For example, ask if people were able to find what they were looking for on a page and then develop a task completion rate by...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin said 2014 will see more growth in PLAs, and predicts by December 2014, retailers will allocate one-third of their entire paid search budget toward PLAs. The close of 2013 represented just over a year of the service running in full, and...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    BrightEdge evaluated the growth of mobile as compared to desktop from H1 2012 to H1 2013. Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to...