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  1. Search Top Priority Among SMBs [Study]

    The rapid growth of digital media - growing at a rate that's above the recent trend. The growth in media spending has slowed down, or even come to a plateau. Growth of discount and loyalty programs. The results of the survey show that for 2015...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Yet few companies actually use this secret weapon of business growth," Scott shares in his book. Brands that do not step up to the social media response rate in a timely manner can bet on 60 percent of those unhappy customers taking a negative action.

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    But then again, sometimes you’ll stumble upon the key insight early in the process and unlock major pockets of new growth virtually overnight. Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.