ClickZ local columnist Phil Stelter wrote a piece this week about brands taking notice of local search. Like all politics, most spending is local; 97% of consumer buying behavior still happens offline, despite the impressive growth of e-commerce.
ClickZ local columnist Phil Stelter wrote a piece this week about brands taking notice of local search. Tracking that growth and a true picture of consumer behavior is what prompted comScore to launch qSearch Retail this week.
ClickZ local columnist Phil Stelter wrote a piece this week about brands taking notice of local search. Like all politics, most spending is local; 97% of consumer buying behavior still happens offline, despite the impressive growth of e-commerce.
