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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    What has been the most surprising result of this follower growth effort for us was how quickly we started seeing a shift in the engagement with the content we had been posting for months. Don't lose sight of the fact that there is indirect Google...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Every year the average growth of the real-time bidding market is hitting between 50 and 80 percent, according to eMarketer: Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    New success metrics will be key to commercial growth. From the Super Bowl to the Winter Olympics and then the World Cup in Brazil, the opportunity for advertisers to follow the fans and engage in a global conversation is ripe.

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The estimated online spending demonstrates the growth and importance of the industry in China. Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these countries are...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin said 2014 will see more growth in PLAs, and predicts by December 2014, retailers will allocate one-third of their entire paid search budget toward PLAs. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    BrightEdge evaluated the growth of mobile as compared to desktop from H1 2012 to H1 2013. Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to...

  7. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    In that role, I worked with legislators, government officials, and non-governmental organizations to advance an open trade agenda to improve global economic growth and reduce poverty. Design Your Own Search Engine: Lessons from Tough Calls on...