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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Every year the average growth of the real-time bidding market is hitting between 50 and 80 percent, according to eMarketer: Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate (CTR) by 6 percent, while text ads CTR dropped 13 percent. The close of 2013 represented just over a year of the service running in...

  4. 6 Essential Elements for Mobile SEO Success in 2014

    According to the BrightEdge MobileShare Report, smartphone traffic increased 125 percent as compared to desktop growth, which increased only 12 percent. This same study found that smartphone users converted at only one-third the rate of desktop...

  5. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    See below an example of the growth in likes as well as reach: Once the relationship is in place, you’ll get a better success rate of having them share your content or link back to you. Regardless of whether you're in-house or agency-side, there are...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    BrightEdge evaluated the growth of mobile as compared to desktop from H1 2012 to H1 2013. Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to...

  7. Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

    In July 2013, PLA CTRs had increased 19 percent year over year, and have increased each month since February, when Marin last checked in with a study on the huge growth of PLAs during Q4. Marin Software today released a report that showed Google's...