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  1. Social Media Monetization in a 'Mobile First' World

    In the past year, we have seen these dynamics play out in the social networking sector across a variety of companies at different stages of growth, maturity, and monetization. While the early phases of social media success tend to focus on metrics...

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    It has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. The InStream ad unit alone has so much potential. That's not to say that SEM has stagnated and development has...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the SERPs. The key to unlocking this potential lies in gaining a 360-degree view of how your content is...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Showcase Branded Organic Search Referral Growth Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Events present an opportunity for B2B SEO professionals to connect with potential...

  6. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Unfortunately, Penguin was inhibiting their growth, even if they had showed signs of progress based on other SEO work. You need to continually review your link profile to identify potential problems. Based on the amount of Penguin work I do, that...

  7. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    Twitter is laying its growth strategy out on three distinct tracks: users, advertisers and platform partners. Twitter just tore the roof of its business, letting the public, potential investors and any armchair quarterback on Wall Street take the...

  8. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    See below an example of the growth in likes as well as reach: For example, for a post on traveling across Germany, some potential people to target could be: Regardless of whether you're in-house or agency-side, there are huge profits to be gained...

  9. Converged Media in Marketing Starts With Breaking Down Silos

    You need a holistic view and set goals that are able to be measured based on growth, not on individual tasks in a silo," Forrester said. We saw 108 percent growth with that program. Despite understanding the potential, there's not many agents of...

  10. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    TrueView-only markets blew all the others away by driving 486 percent year over year growth in website visitation. Kalkman was especially excited about this campaign because it allowed for testing new markets with high potential for visitors.