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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    The National Retail Federation is forecasting the largest growth year since 2011, with 4.1 percent growth. Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior.

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to Chicago's Loop. Brand marketers can leverage automation and process to ensure even thousands of locations are kept up to date...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    What has been the most surprising result of this follower growth effort for us was how quickly we started seeing a shift in the engagement with the content we had been posting for months. If you buy yourself a bunch of bots, you likely won't get...

  4. Social Media Monetization in a 'Mobile First' World

    In the past year, we have seen these dynamics play out in the social networking sector across a variety of companies at different stages of growth, maturity, and monetization. While the early phases of social media success tend to focus on metrics...

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...