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  1. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    The growth rate itself is incredibly impressive, but even more so considering that it had already achieved a level of scale with more than 20 million visitors a year ago. One might wonder how BuzzFeed has been able to achieve such an impressive...

  2. Social Media Monetization in a 'Mobile First' World

    In the past year, we have seen these dynamics play out in the social networking sector across a variety of companies at different stages of growth, maturity, and monetization. While the early phases of social media success tend to focus on metrics...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The estimated online spending demonstrates the growth and importance of the industry in China. Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these countries are...

  4. The Multi-Platform Majority Has Arrived. Are You Ready?

    Although their growth trajectories have been steep, there is still considerable room for growth in both markets before reaching a level of saturation. As we cross tab the mobile device population with the population of desktop Internet users, we...

  5. 6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013

    Mayer mentioned that mobile was one of Yahoo's areas of growth, noting that 350 million monthly active users are on mobile, which increased since she became CEO in 2012. Mayer was then asked of her time at Yahoo and the growth that has taken place...