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Growth Bia Kelsey

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  1. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    Michael Boland, program director of mobile local media for BIA/Kelsey, says the growth of mobile local media has a lot to do with the penetration of smartphones in the U.S.marketplace. Mobile local ad revenue in the U.S.will grow by 54 percent by...

  2. Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study]

    Together, analysts from BIA/Kelsey and vSplash will discuss the implications of the widening gap between consumer adoption of digital platforms and the deficiencies in SMBs’ digital presence. SMBs worldwide are falling behind consumers in the...

  3. Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report]

    This forecast is in line with one from BIA/Kelsey, released in February, which predicted mobile ad spend woud hit $1.19 billion this year. The increase in smartphone ownership coincides with a significant increase in mobile ad spending, which...

  4. Will Local Make up 70% of Mobile Ad Spending?

    Last week, BIA/Kelsey released its latest forecast, projecting U.S.mobile advertising to grow from $790 million in 2010 to $4 billion in 2015. Specifically, BIA/Kelsey sees the local portion of the total mobile ad market to grow from $404 million...

  5. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    According to BIA/Kelsey, online local advertising in the U.S.will reach nearly $20 billion this year, up 26 percent from last year. Apple and Google Continue Smartphone Growth in Europe - ClickZ If you think about it, it's obvious.