SEO News

Growth Ad Spending

RSS
  1. 4 Pitfalls to Avoid Heading Into the Holidays

    The National Retail Federation is forecasting the largest growth year since 2011, with 4.1 percent growth. Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior.

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    While search revenues held strong at just around $4.5 billion, they didn’t see the same exponential growth as mobile, with only a slight uptick of 4 percent from $4.4 billion last year. Laszlo believes that the slow growth is probably due to a...

  3. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    This, due to new data emerging from eMarketer that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about 121 percent. EMarketer said Google’s mobile search growth can be attributed to enhanced campaigns and...

  4. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The estimated online spending demonstrates the growth and importance of the industry in China. Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these countries are...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin said 2014 will see more growth in PLAs, and predicts by December 2014, retailers will allocate one-third of their entire paid search budget toward PLAs. In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent.

  7. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    Twitter is laying its growth strategy out on three distinct tracks: users, advertisers and platform partners. While Twitter’s initial public offering is expected to be among the largest of tech firms this year, its business is but a fraction of the...

  8. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    The Container Store’s ad growth was gradual, while Godiva had a sprightly and extremely significant upsurge in their ads right around the beginning of last month. Additionally, the number of ads for Sears went down significantly beginning around...