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Growth Ad Spending

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  1. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    This, due to new data emerging from eMarketer that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about 121 percent. EMarketer said Google’s mobile search growth can be attributed to enhanced campaigns and...

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The estimated online spending demonstrates the growth and importance of the industry in China. Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these countries are...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin said 2014 will see more growth in PLAs, and predicts by December 2014, retailers will allocate one-third of their entire paid search budget toward PLAs. In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent.

  5. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    Twitter is laying its growth strategy out on three distinct tracks: users, advertisers and platform partners. While Twitter’s initial public offering is expected to be among the largest of tech firms this year, its business is but a fraction of the...

  6. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    The Container Store’s ad growth was gradual, while Godiva had a sprightly and extremely significant upsurge in their ads right around the beginning of last month. Additionally, the number of ads for Sears went down significantly beginning around...

  7. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    Growth drivers include smartphone penetration, location data, ad targeting innovation and advertiser evolution to utilize these factors for higher-performing mobile local ad campaigns," said Boland. Michael Boland, program director of mobile local...