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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The underlying numbers are beginning to get very big," says Laszlo, "and as revenue numbers get big, growth percentages inevitably start to slow down. While search revenues held strong at just around $4.5 billion, they didn’t see the same...

  2. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    When it came to mobile ad revenue, eMarketer reported that Google and Facebook accounted for the majority of mobile ad growth in 2013. However, globally, there are stark contrasts in the type of ad formats driving revenue.

  3. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin said 2014 will see more growth in PLAs, and predicts by December 2014, retailers will allocate one-third of their entire paid search budget toward PLAs. Setting revenue maximizing budgets across search and Shopping campaigns will become...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Ad revenue = happy shareholders. It has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. With mass-appeal and adoption comes the added responsibility of creating revenue.