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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin said 2014 will see more growth in PLAs, and predicts by December 2014, retailers will allocate one-third of their entire paid search budget toward PLAs. Setting revenue maximizing budgets across search and Shopping campaigns will become...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Increasingly, we are seeing the growth of the "Vine Star" with huge, adulant followings. SW: As the revolution of the music industry continues, artists are looking for new streams of revenue. This will be fed by the launch of Facebook's new video...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Ad revenue = happy shareholders. It has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. With mass-appeal and adoption comes the added responsibility of creating revenue.

  5. Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

    By increasing exposure for these products, whether through an aggressive bidding strategy, separate ad groups and product targets, or through product feed optimization, search marketers can acquire more revenue while investing less time in...

  6. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    And North America experienced a 111 percent growth in mobile ad revenue in 2012, according to IAB, with search ads being a key driver of that growth: The report showed mobile ad revenue grew 82.8 percent in 2012 to a total of $8.9 billion.

  7. Rise of the New School SEO Professional

    The New School Site Audit – Identifying Areas for Growth Developing an API or reaching out to app developers may not generate a lot of revenue, but it moves you up the value chain. Local Search: Ad spend on local search is projected to grow from...