SEO News

Growth Ad Rate

RSS
  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Every year the average growth of the real-time bidding market is hitting between 50 and 80 percent, according to eMarketer: Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin said 2014 will see more growth in PLAs, and predicts by December 2014, retailers will allocate one-third of their entire paid search budget toward PLAs. Marin research shows one in five paid shopping clicks last year was a PLA, increasing the...

  3. The United States of Google: Mapping Google Usage by State

    Rate of job growth by state You'll see that certain states like Alaska show negative job growth, yet median income is on the higher end and Google usage is middle of the pack. As an advertising network that serves billions of online advertisements...

  4. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The jump would represent a growth rate of over 18 percent over the next five years. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth. Native social formats, including video and mobile-social...

  5. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    Ultimately, consumer engagement is behind the growth. Although conversion figures were unavailable, Matt Lawson, VP of Marketing for Marin Software, noted that a strong click-through rate is indicative of a healthy conversion rate.