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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate (CTR) by 6 percent, while text ads CTR dropped 13 percent. The close of 2013 represented just over a year of the service running in...

  3. The United States of Google: Mapping Google Usage by State

    Rate of job growth by state You'll see that certain states like Alaska show negative job growth, yet median income is on the higher end and Google usage is middle of the pack. As an advertising network that serves billions of online advertisements...

  4. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The jump would represent a growth rate of over 18 percent over the next five years. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth. Native social formats, including video and mobile-social...

  5. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    Although conversion figures were unavailable, Matt Lawson, VP of Marketing for Marin Software, noted that a strong click-through rate is indicative of a healthy conversion rate. Ultimately, consumer engagement is behind the growth.