Google Tag Manager grows nearly 300% since January, boosts enterprise performance – Google Analytics BlogWith nearly 300 percent growth in traffic and 120 percent growth in enterprise customers, Google adds a Success Stories page.
The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. There has been 50 percent growth in video streams since Q1 2011.
Paid search spend growth is relatively steady, but slowing from the impressive rates seen over the previous few quarters. Paid search spending on Bing/Yahoo rose 16 percent YoY, up from 10 percent growth in Q1.
The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. Still, 15 percent is twice the rate of growth when comparing Q1 2010 to Q1 2009 - which the IAB measured at 7.5 percent.
Spend and cost-per-clicks would likely see an increase as well based on the growth in click volume. To create a custom alert, select the campaign, ad group, or keyword tab (depending on how granular you want the data).
Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. RKG data shows Google's Product Listing Ads format exhibiting...
The Sunnyvale, CA-based company projects display sales to show growth year-over-year during 2012 Q2, with execs citing good signs from premium ad performance and planned improvements for ad analytics.
Overall, Google reported Q1 2012 revenue at $10.65 billion, a 24 percent growth compared to the same period last year. But if it's a better ad, people click [a lot] more on them. Ad revenues on Google-owned sites in Q1 2012 totaled $7.3 billion...
While the growth in mobile ad spend has been an ongoing trend, I am impressed by the level of activity and click-throughs on tablets. For the same period, IgnitionOne puts total U.S.search spend growth at 30.3 percent in their Global Online...
But all the hype surrounding the +1 launch, followed by a long wait for brands to be able to create pages may have hindered the network's growth. Facebook accounted for 346 billion impressions, nearly one-third of all display ad impressions delivered.
From now until 2012, ad sponsored DA is expected to have a 50 percent compounded annual growth rate and will be the leading DA source by 2012, as shown below: Rapid DA growth has spawned a sub-category, "voice search.
