The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. There has been 50 percent growth in video streams since Q1 2011.
Paid search spend growth is relatively steady, but slowing from the impressive rates seen over the previous few quarters. Paid search spending on Bing/Yahoo rose 16 percent YoY, up from 10 percent growth in Q1.
The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. Still, 15 percent is twice the rate of growth when comparing Q1 2010 to Q1 2009 - which the IAB measured at 7.5 percent.
Spend and cost-per-clicks would likely see an increase as well based on the growth in click volume. To create a custom alert, select the campaign, ad group, or keyword tab (depending on how granular you want the data).
Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. RKG data shows Google's Product Listing Ads format exhibiting...
The Sunnyvale, CA-based company projects display sales to show growth year-over-year during 2012 Q2, with execs citing good signs from premium ad performance and planned improvements for ad analytics.
Overall, Google reported Q1 2012 revenue at $10.65 billion, a 24 percent growth compared to the same period last year. But if it's a better ad, people click [a lot] more on them. Ad revenues on Google-owned sites in Q1 2012 totaled $7.3 billion...
While the growth in mobile ad spend has been an ongoing trend, I am impressed by the level of activity and click-throughs on tablets. For the same period, IgnitionOne puts total U.S.search spend growth at 30.3 percent in their Global Online...
Holiday season 2011 online shopping statistics show tremendous growth in mobile shopping activity, with online sessions and sales on retail sites in December double their volume from the same period last year, according to IBM.
But all the hype surrounding the +1 launch, followed by a long wait for brands to be able to create pages may have hindered the network's growth. Facebook accounted for 346 billion impressions, nearly one-third of all display ad impressions delivered.
Android’s Growth Google surrendered $500 million made in ad sales from online Canadian pharmacies, and a U.S.attorney said Page “knew what was going on. As such, they continued to expand on their Google Instant offerings rolled out last September...
The company now expects total ad spend growth in the Asia/Pacific region to surpass 40 percent in 2011. A new study from Covario examining search advertising trends for high-tech industries shows intensely slowed growth for the second quarter of...
What does the growth of this network look like relative to the last several months and/or year? Given the growth and recent activity, there are good reasons today’s topic is Twitter. Now that we’ve acknowledged some key elements to Twitter’s growth...
This strong growth will keep paid search as the top online advertising format through 2015, when display advertising is expected to dethrone search, according to new estimates from eMarketer. High inventory, lower pricing, and the rise of Facebook...
The IAB released this chart highlighting quarterly ad revenue growth in billions since 1999: Online advertising hit a new high of $7.3 billion in Q1 2011 – a 23 percent increase over Q1 2010 and the highest Q1 revenue level ever, according to new...
Social media advertising revenues are expected to quadruple from $2.1 billion in 2010 to $8.3 billion in 2015, representing annual growth of 31.6 percent, according to BIA/Kelsey's U.S. The social networking giant accounted for 346 billion display...
State of Search: Strong SEM Industry Growth Projected in 2011 by Brent Rangen Google's mobile ad business, AdMob, has conducted a survey of 1,431 users to find out how people use their tablet (devices).
Despite Facebook's phenomenal growth and all the speculation about Facebook displacing Google and taking over search, Google (and search, in general) can still offer marketers a better ROI on their ad spend.
