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Growth Ad Bia Kelsey

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  1. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    Michael Boland, program director of mobile local media for BIA/Kelsey, says the growth of mobile local media has a lot to do with the penetration of smartphones in the U.S.marketplace. Mobile local ad revenue in the U.S.will grow by 54 percent by...

  2. Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report]

    This forecast is in line with one from BIA/Kelsey, released in February, which predicted mobile ad spend woud hit $1.19 billion this year. The increase in smartphone ownership coincides with a significant increase in mobile ad spending, which...

  3. Will Local Make up 70% of Mobile Ad Spending?

    Specifically, BIA/Kelsey sees the local portion of the total mobile ad market to grow from $404 million to $2.8 billion. Last week, BIA/Kelsey released its latest forecast, projecting U.S.mobile advertising to grow from $790 million in 2010 to $4...

  4. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    According to BIA/Kelsey, online local advertising in the U.S.will reach nearly $20 billion this year, up 26 percent from last year. Apple and Google Continue Smartphone Growth in Europe - ClickZ How To Calculate The Cost Per Fan On Facebook Ad...