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  1. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    When it came to mobile ad revenue, eMarketer reported that Google and Facebook accounted for the majority of mobile ad growth in 2013. In particular, search ads saw 92 percent growth in 2013 - almost as much as display ads.

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    According to Pease, mobile growth is exploding and in a study she quoted by Marin, mobile will drive 50 percent of PPC clicks by the end of 2015. One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    What has been the most surprising result of this follower growth effort for us was how quickly we started seeing a shift in the engagement with the content we had been posting for months. +Post ads on the Google Display Network have been out of...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords. Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special...

  5. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  6. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    This, due to new data emerging from eMarketer that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about 121 percent. EMarketer said Google’s mobile search growth can be attributed to enhanced campaigns and...