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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  2. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    This, due to new data emerging from eMarketer that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about 121 percent. EMarketer said Google’s mobile search growth can be attributed to enhanced campaigns and...

  3. Social Media Monetization in a 'Mobile First' World

    In the past year, we have seen these dynamics play out in the social networking sector across a variety of companies at different stages of growth, maturity, and monetization. While the early phases of social media success tend to focus on metrics...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Every year the average growth of the real-time bidding market is hitting between 50 and 80 percent, according to eMarketer: The system holds a specific ad space while the user is loading a website and the winning bidder pays the second highest bid.

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  6. Is Pinterest the New Darling of Retail Search?

    Given the huge user growth and investment in site experience and monetization, 2014 is fixing to be a huge year for Pinterest. By integrating sponsor products into search results and category pages, Pinterest is seeking to create an ad channel that...

  7. How Vine Has Changed the Video Landscape in Just 12 Months

    New success metrics will be key to commercial growth. A Super PAC runs a last-minute attack ad just before the mid-term elections? For example, last year Oreo capitalized on the floodlights going down at Super Bowl 2013 by sending out an ad that...

  8. Social Advertising Revenues Forecast to Grow 31% in 2014

    But with networks like Tumblr and Instagram joining the advertising game in late 2013, the social space is set for high growth in 2014 and beyond. What Has Caused The Exponential Growth? The key to growth may also be small and medium-sized businesses.

  9. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The estimated online spending demonstrates the growth and importance of the industry in China. Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these countries are...

  10. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin said 2014 will see more growth in PLAs, and predicts by December 2014, retailers will allocate one-third of their entire paid search budget toward PLAs. In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent.