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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    With mobile impressions discounted over those on desktop, the surge in mobile traffic has hurt cost-per-clicks (CPCs), while also contributing to the growth of overall impressions and clicks. As mobile search volume rose 120 percent, one-third of...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    The National Retail Federation is forecasting the largest growth year since 2011, with 4.1 percent growth. Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior.

  3. Writing Your Way to the Top of Search and Social Results

    Today’s smart brands are putting their money where the return on investment (ROI) is, investing in the growth and development of real authors.brings a new set of standards, the art of producing real, genuine, authentic, and high-quality content...

  4. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    While search revenues held strong at just around $4.5 billion, they didn’t see the same exponential growth as mobile, with only a slight uptick of 4 percent from $4.4 billion last year. Laszlo believes that the slow growth is probably due to a...

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to Chicago's Loop. I was part of the relocation effort and the number of decisions that had to be made to move the SIM Partners...

  6. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Jeremy Cornfeldt, president of iProspect U.S.said iProspect and Covario are kindred spirits, culturally, “which when united, will create one dynamo agency poised to make waves in the market,” and that “Covario’s San Diego-based headquarters also...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    Yet few companies actually use this secret weapon of business growth," Scott shares in his book. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  8. How Google Pigeon Impacted Local Queries, and What You Can Do

    Education (13 percent growth in the Google Places results) Food (19 percent growth in the Google Places results) Hospitality (28 percent growth in Google Places results) English queries. Local businesses have been scrambling to adjust, as some deal...

  9. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    In particular, search ads saw 92 percent growth in 2013 - almost as much as display ads. And every region showed growth in search ads, with Latin America showing a 354 percent growth: When it came to mobile ad revenue, eMarketer reported that...