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  1. 3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday

    Let’s look at three ninja PPC techniques you can use to be a more profitable e-tailer. Got any Cyber Monday ninja PPC tips of your own? Bulk create ad groups and “product targets” for each product. Margins are low, products are mostly standardized...

  2. Tell Me Three Times: A 3-Pronged PPC Balance System

    The PPC Balance System Don’t rely on your AdWords or adCenter or Facebook PPC data exclusively for data on the health of your account. Like 100 percent conversion rates for entire ad groups. When we landed the account, we looked at their AdWords...