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  1. Setting up PPC Campaigns

    Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). Campaigns are composed of Ad Groups, in each ad group are ads and keywords. The campaigns and Ad Groups are simply ways to organize the information, like a...

  2. 5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers

    You could chat, either with groups or one to one, with anyone who was online while you were, and when they weren't online you could send them a message to their AOL or Yahoo inbox, which they could see form a single browser window, because...