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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto targets” tab. Product Listing Ads are still Product Listing Ads: The way you manage your campaigns may have changed, but as far as the...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Note that buyer personas and user groups are not interchangeable. For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll need to replicate...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Many people in academia, genomics, pathology, engineering, manufacturing, and other industries just don't care about reading, tagging, reviewing, or commenting on blogs. The people who build blog templates might generate URLs (web addresses) that...

  5. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. People (e.g.sales teams, live chats) (Sanner) Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests.

  6. 4 Critical Elements of a Successful Content Marketing Team

    These people bridge the worlds of SEO and content creation, but operate at the 30,000 foot level. Their expertise helps ensure that your content efforts integrate in a useful way with your larger marketing efforts, that you're reaching the right...

  7. Bing Denies Censoring Search Results, Blames 'Glitch'

    Microsoft is a signatory to the Global Network Initiative, which is an effort by a multi-stakeholder group of companies, civil society organizations (including human rights and press freedom groups), investors, and academics to protect and advance...