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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. Hard to believe? Take a look at U.K.department store Selfridges, which last year...

  2. Survey Says: Stop Making Assumptions About Your Content

    Your team may be satisfied with your content outputs, but how are people in the field actually utilizing the assets you are providing? For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups or interviews...

  3. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Search is so often a successful tactic that people take the "if it isn’t broke don’t fix it" route. We both got our start at the same place but since then we have both had the opportunity to work at agencies where we get the chance to see many...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Furthermore, these customer groups can then be expanded through Lookalikes to find similar people, based on their demographic profile. The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing...

  5. Pre-PPC Strategies For Launching a New Product

    I can use lots of “fake meats” for new vegans still missing their beef and bacon, or stick to whole foods and lots of produce for people more concerned about reversing or preventing disease. And no savvy entrepreneur would create their product...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    There are so many ways to find the right people to start following. Instead, try to place new people into a reasonable circle from the beginning. Google+ will give you recommendations of other pages and people to follow based on general categories.

  7. 5 Fast Facts about the EU's Privacy Ruling on Google

    One way or another, this ruling in the EU will energize privacy groups in the U.S.who are hopeful that they too can secure similar rights in the States. This ruling is good news for young people who are growing up in the Facebook generation, where...