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  1. Pre-PPC Strategies For Launching a New Product

    I can use lots of “fake meats” for new vegans still missing their beef and bacon, or stick to whole foods and lots of produce for people more concerned about reversing or preventing disease. And no savvy entrepreneur would create their product...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    There are so many ways to find the right people to start following. Instead, try to place new people into a reasonable circle from the beginning. Google+ will give you recommendations of other pages and people to follow based on general categories.

  3. 5 Fast Facts about the EU's Privacy Ruling on Google

    One way or another, this ruling in the EU will energize privacy groups in the U.S.who are hopeful that they too can secure similar rights in the States. This ruling is good news for young people who are growing up in the Facebook generation, where...

  4. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto targets” tab. Product Listing Ads are still Product Listing Ads: The way you manage your campaigns may have changed, but as far as the...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which always starts by defining your customer or audience and working backward to figure out who these...

  6. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Note that buyer personas and user groups are not interchangeable. For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll need to replicate...

  7. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Many people in academia, genomics, pathology, engineering, manufacturing, and other industries just don't care about reading, tagging, reviewing, or commenting on blogs. The people who build blog templates might generate URLs (web addresses) that...