SEO News

Groups People

RSS
  1. Matt Cutts Extends Leave From Google Into 2015

    I’ve been talking to people on both the algorithmic and manual webspam teams during my leave, and they’ve been doing a top-notch job. Microsoft announced changes within the structures of several groups in the company.

  2. Using Analytical Analysis to Help Improve Conversions

    Each of these user groups have different needs as well as perceptions of your site. For many of the sections below it will help to set these segments so you can see the differences between groups. For non-converters, where are most people entering...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. Hard to believe? Take a look at U.K.department store Selfridges, which last year...

  4. Survey Says: Stop Making Assumptions About Your Content

    Your team may be satisfied with your content outputs, but how are people in the field actually utilizing the assets you are providing? For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups or interviews...

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Search is so often a successful tactic that people take the "if it isn’t broke don’t fix it" route. We both got our start at the same place but since then we have both had the opportunity to work at agencies where we get the chance to see many...

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Furthermore, these customer groups can then be expanded through Lookalikes to find similar people, based on their demographic profile. The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing...

  7. Pre-PPC Strategies For Launching a New Product

    I can use lots of “fake meats” for new vegans still missing their beef and bacon, or stick to whole foods and lots of produce for people more concerned about reversing or preventing disease. And no savvy entrepreneur would create their product...