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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Short Lists They also have these things called short lists, and so, as Rick, I sign up for a Rick Backus short list or a CPC Strategy short list, and I can add the products in there that are relevant to me, same way on Amazon, that they have lists...

  2. Top 5 Micro-Conversions You Should Measure

    Rarely are the lists 100 percent accurate. Naturally, not everyone who adds an item to one of these lists will convert. A good rule of thumb is calculate the percentage of those who use wish lists or carts and come back to complete a transaction at...

  3. Search Engines 201

    Links to mailing lists and newsgroups show you where to find the online watering holes. Other section of the site provide links to influential people working in the field, working groups attempting to hammer out standards, and resources--tools to...