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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for...

  2. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Once you start adding in all your varied remarketing lists things get really interesting. So you're not talking about eight groups per keyword, but dozens of groups per keyword. For the next year the best paid search managers will be the people who...

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Previous visit status (Remarketing Lists for Search Ads) Identify unwanted keyword duplication in overlapping campaigns. Some accounts, of course, require a lot of extra elbow grease (possibly, many more campaigns and ad groups) in order to "speak...

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Implement Negative Keyword Lists They can provide unbelievable keyword opportunities that can inspire totally new keywords, ad groups, and even campaigns. Your keyword’s past click-through rate (CTR) Next, I’ll typically sort by ad group and hover...

  5. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    While AdWords negative keyword lists can help to better manage these keywords, it can still be tricky. With changes over time, across multiple ad groups, campaigns, and lists, this can get complicated and possibly even negatively impact performance.

  6. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    BUT to do this, merchants will need to identify and refine those lists through the Google Shopping feed (by adding terms in the AdWords group and label column and refining product type in the feed). AdWords ads appear for keyword searches which...

  7. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Keyword lists allow you to create groups of commonly used campaign negatives. Several blogs and tools provide readymade keyword lists that you can copy or buy, making it easier to apply quickly. A more efficient way to add negatives across your...