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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Once imported, advertisers can sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level, Marin says in its announcement. Marin Software is staking its claim as the first Google API partner to...

  2. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Once you start adding in all your varied remarketing lists things get really interesting. So you're not talking about eight groups per keyword, but dozens of groups per keyword. For the next year the best paid search managers will be the people who...

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Previous visit status (Remarketing Lists for Search Ads) Identify unwanted keyword duplication in overlapping campaigns. Some accounts, of course, require a lot of extra elbow grease (possibly, many more campaigns and ad groups) in order to "speak...

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Implement Negative Keyword Lists They can provide unbelievable keyword opportunities that can inspire totally new keywords, ad groups, and even campaigns. Your keyword’s past click-through rate (CTR) Next, I’ll typically sort by ad group and hover...

  5. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    While AdWords negative keyword lists can help to better manage these keywords, it can still be tricky. With changes over time, across multiple ad groups, campaigns, and lists, this can get complicated and possibly even negatively impact performance.

  6. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    BUT to do this, merchants will need to identify and refine those lists through the Google Shopping feed (by adding terms in the AdWords group and label column and refining product type in the feed). AdWords ads appear for keyword searches which...