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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  2. Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

    Apple and Yahoo earned just one star. A number of other firms, including Google and LinkedIn, were able to achieve five stars – Google's only failure was a lack of data request notifications and LinkedIn fell short on litigation activities.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Yahoo! Reports First Quarter 2013 Results – Yahoo Investor RelationsYahoo reported revenue of...

  4. Setting up PPC Campaigns

    Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). Campaigns are composed of Ad Groups, in each ad group are ads and keywords. The campaigns and Ad Groups are simply ways to organize the information, like a...

  5. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more control to users and more power to the Federal Trade Commission. Companies that are [Digital Advertising Alliance] members...

  6. 5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers

    You could chat, either with groups or one to one, with anyone who was online while you were, and when they weren't online you could send them a message to their AOL or Yahoo inbox, which they could see form a single browser window, because...