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Groups Google Placement Targeted

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  1. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    When advertisers find a website that performs great in a contextually targeted campaign (automatic placement) and make it a managed placement, they leave the bid the same and are dismayed when impressions, clicks and conversions drop from that...

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Google offers placement targeting for specific sites or sections of sites where advertisers want their ads to appear. Aligning ad language in all of these search-based Google advertising products with web personalization software can drive highly...

  3. PPC Content Advertising: The Latest Tips and Best Practices

    Placement-targeted: "Google, please place my ad on all available web site pages of the sites (or sub-section of sites) I've listed here. Here's what the advertiser is instructing Google to do for each different type of Content ad groups:

  4. Placement-Targeted Campaigns: Taming the Beast

    As discussed in past columns, click-through-rate (CTR) is the most important factor when Google is determining quality score for placement-targeted campaigns. According to Google, a new placement-targeted campaign starts out with a low quality...

  5. Killer Site Targeting: PPC Content Scrape & Bake Tools

    This week I'll turn to a new method for finding sites for Google AdWords placement-targeted content ad groups that will have you building great placement campaigns quickly and easily. Rather than manually weed out the less-relevant URLs, I simply...

  6. Content Ad Campaign Keyword Strategy Revisited - Part 2

    You can target Web sites for ad placement more precisely by including a small number (20-40) of keywords in your keyword-targeted content ad groups. I used a simple set of tools: the Google AdWords Placement Tool, a simple Google search, and...

  7. Content Ad Campaign Keyword Strategy Revisited

    The number one reason for content advertising campaign failure is because ads frequently appear on untargeted, irrelevant pages, but you can control ad placement more precisely by including a small number (20-40) of keywords in your keyword...

  8. Implementing your Search Strategy for the Latino Market, Part 2

    Matt Williams, VP of Prominent Placement, concurs by saying you should create country-specific, regionally-targeted, even demographically targeted, Latino-oriented campaigns. Matt Williams, VP of Prominent Placement, says to follow important dates...