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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. Google Analytics has always been very good at telling you what people have been viewing and clicking on your...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see more deeply how...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Leverage authorship and publisher tags to connect your content to your Google+ profile. Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a...

  6. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by distributing it on popular sites using social media and paid advertising.

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  8. New Targeting & Tools for Small Advertisers on Twitter

    Although a year has passed since Twitter made room for more paid content in users' timelines, the service is still only available by invitation in the United States. Twitter is making its native advertising portfolio approachable to small- to mid...

  9. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social...

  10. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Google AdWords for video can help experienced marketing and advertising professionals to go global or go local. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property.