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  1. Matt Cutts Extends Leave From Google Into 2015

    Cutts had essentially become the face of Google in recent years and a lot of faith and credibility has been placed upon his involvement in the company. Microsoft announced changes within the structures of several groups in the company.

  2. Using Analytical Analysis to Help Improve Conversions

    Choosing only one segment at a time to view the following areas in Google Analytics. Lucky for us, Google Analytics has predefined segments for converters and non-converters. For those that have taken an analytical review of improving conversions...

  3. Right to Be Forgotten: Google Refreshes Stats

    Google provided a list of the sites that have had the most URLs removed as well as the number of URLs that have been taken down.www.facebook.com: 3,353 profileengine.com: 3,299 www.youtube.com: 2,395 badoo.com: 2,207 groups.google.com: 1,949 www...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the data and credit you deserve for anyone who clicks a link. Adapt your content delivery to use more video, detailed lists, etc.based...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  6. 3 Ways to Dig Deeper for Bigger Paid Search Success

    I really think this is just the beginning of how Google will use this approach, especially as your smartphone is more used as your unique identifier vs.maybe a shared laptop at home. The little things in this context can be: match types, ad groups...