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  1. Twitter Speak From @ to Z – Terms & Definitions

    It works well if you want to create different lists for different subject matters or with different groups of friends. Embedding a tweet means that you can take that tweet and put it directly into the content of an article you're writing or put it...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    If you're building out a content marketing strategy on a website involving content at every phase of the sales funnel, this is the segment for you. This advanced segment helps illustrate social media's ability to acquire new visitors through...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get together with SES attendees, speakers and exhibitors.

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by distributing it on popular sites using social media and paid advertising.

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says: “Suspicious Link: This link redirects to another site, it may link to spam or...

  6. New Targeting & Tools for Small Advertisers on Twitter

    Although a year has passed since Twitter made room for more paid content in users' timelines, the service is still only available by invitation in the United States. Twitter is making its native advertising portfolio approachable to small- to mid...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social...

  8. Win Earned, Owned and Even ‘Paid’ Links With Content

    Remember here that the channel is all about the ‘customer as the channel’ and so the process for earned is simply to carefully identify your key influencers and create content specifically for them. LinkedIn Groups can also be a mine of information...