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  1. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Now, is a great time to review all of the sitelinks within your account to make sure the copy is correct and that all of the URLs are awesome. However, it's possible when making thousands of changes throughout the course of a year that some...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    It's awesome to be able to look at all of your products within Google product listing ads, figure out the right bid, see how that product is converting and adjust the bids accordingly. We saw awesome conversion rates in Q4 for toys, and I think the...

  3. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    While this option is awesome, there is also the danger of getting too carried away. One of the easiest mistakes to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Before we jump into the super awesome benefit formulas, the controversial debate of ROI versus CBA needs to be addressed. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc.

  5. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    Google’s Topic Targeting and Interest Category targeting options are awesome. Bumping your ad into the top 3 positions may just give you the boost you need. The general idea is that when you choose to site target, or list a website as a managed...