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  1. Delving Into the Auction Insights Report

    The first great update to this report in June 2013 was when we were allowed to look at auction insights for a whole account, selected campaigns, selected ad groups, and selected keywords. The Auction Insights report is a super useful report in...

  2. Matt Cutts Extends Leave From Google Into 2015

    Microsoft announced changes within the structures of several groups in the company. Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in July 2014. Well, looks like we’re in for another surprise.

  3. Using Analytical Analysis to Help Improve Conversions

    Each of these user groups have different needs as well as perceptions of your site. For many of the sections below it will help to set these segments so you can see the differences between groups. The first step in finding reason from the...

  4. Right to Be Forgotten: Google Refreshes Stats

    Google provided a list of the sites that have had the most URLs removed as well as the number of URLs that have been taken down.www.facebook.com: 3,353 profileengine.com: 3,299 www.youtube.com: 2,395 badoo.com: 2,207 groups.google.com: 1,949 www...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Adapt your content delivery to use more video, detailed lists, etc.based on the types of content that lead your campaign groups to convert. As digital marketers we’re far past the point of relying on our gut when it comes to decision-making.

  6. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. Hard to believe? Take a look at U.K.department store Selfridges, which last year...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.