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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. Hard to believe? Take a look at U.K.department store Selfridges, which last year...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  3. Survey Says: Stop Making Assumptions About Your Content

    For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups or interviews but understand the increased time and resource investment required to execute these. Amidst all the discussion, there was one specific...

  4. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The little things in this context can be: match types, ad groups, geo-targeting, etc… It is easy, especially when the program is "successful" to dig deeper than you need to. Last week I had the chance to have lunch with some friends in the industry.

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Furthermore, these customer groups can then be expanded through Lookalikes to find similar people, based on their demographic profile. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in...