SEO News

Groups

RSS
  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Furthermore, these customer groups can then be expanded through Lookalikes to find similar people, based on their demographic profile. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Bulk Uploads in AdWords are designed to allow Google advertisers to make changes to multiple product groups within a Shopping Campaign at one time. Edit multiple bids, keywords, ad groups, and ads. AdWords Editor doesn't allow advertisers to...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The data shown in the table is very informative about which age groups are most valuable to your website. Affinity Categories: This is a more top-level audience category that groups users based on mixed activities, for example "technophiles.

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them precisely. For example, if you launch new image ads, you should create individual...

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google Product Ads use AdWords_labels in your inventory file to create custom ad groups. Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as...

  6. Pre-PPC Strategies For Launching a New Product

    You can search for interests, groups, other pages liked, places visited, movies and music and TV shows liked, restaurants visited, and much more. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you...

  7. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    One of our large target groups is parents of young children, so we created a Parenting & Kids Circle. Group them into affinity groups right from the start. Pages with 1,000 or more followers tend to have an actively engaged audience and...