SEO News


  1. Can Groupon Break Into the Search Market?

    Though the two platforms are inherently different - Groupon being more about discovery than Yelp, where users typically have a destination - Benjamin Spiegel, managing director of strategy at GroupM, thinks Yelp has an advantage over Pages.

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Canada, and Australia) is 2,120 searches per month, combined with the fact that 94 percent of searchers click through on organic search results (GroupM UK and Nielsen, August 2012). They must obtain improved organic search results as quickly as...

  3. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Andy Radovic, head of digital GroupM Japan shares three tested strategies to help gain more visibility in Naver and improve overall SEO approach in the country. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the...

  4. Google Analytics Launches Skills Qualification Program

    Google is an important partner to both GroupM and its clients," said Rob Norman, Director of Interactive at WPP agency GroupM Worldwide. Google Analytics is launching a skills qualification program. Think Google Adwords certification, but for...

  5. Yahoo, WPP Partner To Sell Ad Inventory

    NASDAQ:YHOO) and WPP's (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before.