Canada, and Australia) is 2,120 searches per month, combined with the fact that 94 percent of searchers click through on organic search results (GroupM UK and Nielsen, August 2012). They must obtain improved organic search results as quickly as...
I was thrilled to see the joint GroupM and Nielsen research published recently on the UK Search Marketing Landscape. Before the GroupM and Nielsen CTRs were published, I used Optify’s CTR data to apply to monthly search volume for a given keyword.
Unlike previous studies, however, the GroupM UK and Nielsen study broke down the search queries into branded and non-branded. That’s according to new research from GroupM UK and Nielsen, published today by eConsultancy, based on a sample of 1.4...
In 2013, analysts from GroupM expect an additional 16 percent increase in digital spend, according to the global media investment operation’s revised ad spending forecast in their biannual “This Year, Next Year” report.
GroupM Search Report, Feb 2011 Mobile Barcodes 101 QR codes are a 2D barcodes that resemble square-like mazes. The content encoded in these barcodes can be revealed with a smartphone using a QR code reader mobile app.
Sara Ye, MD for GroupM China search/digital lab said while Sina Weibo has potential due to rapid traffic growth, search on the microblog has yet to prove that it has a mature monetization model. Sina Weibo confirmed that it has launched a real time...
Andy Radovic, head of digital GroupM Japan shares three tested strategies to help gain more visibility in Naver and improve overall SEO approach in the country. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the...
ClickZ Asia columnist Sara Ye, head of GroupM China Search, explains that copy and bidding for Taobao advertising is similar to Baidu and Google except that it uses image for the ad format. Alibaba Groups's Etao, a vertical shopping search engine...
GroupM Search and comScore recently released the findings of a new study that aims to reveal the impact and synergy of each channel. Understanding how social media and search impact a purchase decision can be difficult.
Rosemary Lising, head of GroupM Search Asia Pacific, says from a bidding perspective, keyword search campaigns will continue to be auction driven and that will remain the same but what it means with Google dominating is there's going to be less...
Consider GroupM's research on The Role of Search and Social Media in the Purchase Pathway, which cites that 48 percent of consumers combine search and social in the buying process. For those of you relatively unfamiliar with QR codes, mobile...
Google is an important partner to both GroupM and its clients," said Rob Norman, Director of Interactive at WPP agency GroupM Worldwide. Google Analytics is launching a skills qualification program. Think Google Adwords certification, but for...
NASDAQ:YHOO) and WPP's (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before.
Word of mouth firm M80, based in L.A.has been snatched up by WPP's GroupM. The eight-year-old agency "activates word-of-mouth among online influencers and opinion leaders. Clients have included Microsoft, SegaAmerica, Universal Music Group...
