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Grouping

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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Both “adwords labels” and “adwords grouping” attributes can remain in your product feed. Say goodbye to "adwords grouping” and "adwords labels" attributes: You can’t use the “adwords grouping” and “adwords labels” attributes to group your products...

  2. Future of Paid Search: Think Target Audiences, Not Just Keywords

    So that's a good example of a keyword grouping that didn't really group people very much. Keywords are awesome. We can't target an individual person on search, we can target a group of people who share a common characteristic: they've typed in a...

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    This, combined with the fact that a searcher's behavior varies greatly depending on whether their search is executed from a mobile device (typed or spoken) or a desktop device (typed or spoken), means more keywords need to be monitored for...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Start with grouping keywords by topic. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  5. Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

    Instead of grouping multiple products together into a single product target, search marketers who map product IDs or SKUs to individual product targets are able to tie the performance of each target directly back to the individual product.

  6. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    Bucketing: The act of grouping data points together and treating them as one. The big data premise is simple and logical – in an age where every pixel can be tracked and measured, the challenge isn't having the data or accessing it, but making...

  7. Google Analytics Language Report: What You Can Learn About Your Visitors

    This means you're more likely to gain beneficial insights from this data by grouping all variations of the same language together through the use of advanced segments. This Google Analytics Language report is beneficial for understanding your users...