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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    From this you can very quickly get an understanding of their top-level passions and also, potentially, family structure and external influencing factors. A key aspect of sociology is the understanding that human beings inherently want to belong to...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Best Practices For Strategy and Structure Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how they are segmented into the...