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Group Structure

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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Consider what ad groups you want to create under your All Products ad group carefully as they will form the structure for the remainder of your campaign. If you aren't sure how to break out your Shopping Campaign, consider running your old PLAs for...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Best Practices For Strategy and Structure Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how they are segmented into the...