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  1. 7 Reasons Your Blog Sucks & How to Fix It

    If that sounds like your blogging routine, your blog just might suck. Give back and build relationships through spotlights and group interviews. If you’re not publishing informative, engaging content or you’re constantly pimping your company more...

  2. How to Create Compelling Content Based on Learning Styles

    As the name suggests aural learners prefer to work with sounds and use a combination of rhythm and sound to understand. The key to helping this group is to look at ways you can turn what may have been written content into something led by imagery.

  3. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    This sounds like a good idea, but getting too detailed actually isn’t a good strategy at all. One of the easiest mistakes to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All...

  4. Google Search Plus Your World: The Peer to Peer Evolution Continues

    Even if a new Celine Dion song sounds like every other Celine Dion song I’ve ever heard (and I haven’t liked any of them), I keep listening to it on the radio because it’s what I expect to hear. Our brains have evolved to distinguish familiar from...