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  1. Google Analytics Content Reports: Understanding the Key Benefits

    This gives you aggregated data for the content within each group. This report also allows you to see how many clicks were further down the page and to break the report down by browser size, which can be handy when checking that the user experience...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    So whether you're in that group, or just want a short social history lessons, here's the brief history of hashtags. And in the days following the ad, the account added more than 250,000 followers, almost 10 times it's audience size prior to the ad...

  3. 7 Reasons Your Blog Sucks & How to Fix It

    Give back and build relationships through spotlights and group interviews. Also, try to align the pop-up offer with the article topic, instead of using a one-size-fits all approach. If you’re not publishing informative, engaging content or you’re...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  5. Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013

    Plus size halloween costumes Group halloween costumes Both Google and Yahoo agree that Minion costumes – from the "Despicable Me" movies – are the top trending costumes of 2013. With Halloween just three weeks away, here's a look at which costumes...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    For this group, it's not about what other destinations are doing but about doing what's best for Oklahoma. Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google...

  7. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how they are segmented into the remarketing lists.