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Group People Keyword Lists

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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). If you're new to remarketing, I suggest you focus on the highest-impact strategies first, and ensure you have large enough...

  2. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Once you start adding in all your varied remarketing lists things get really interesting. So that's a good example of a keyword grouping that didn't really group people very much. So a keyword is a good start, but it's not enough to really break...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how they are segmented into the remarketing lists.

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, also strange is that while keyword lists won't have any effect on ads, you can use negative keywords to limit the searches for which ads show. Then use the report to generate negative keywords lists you don't want to show on.

  5. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Many people utilize their Remarketing lists for targeting the GDN. Behavioral exclusions such as placements and remarketing lists are much more effective than demographic exclusions. However, you can also exclude Remarketing lists from your...