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  1. How to Use Google Analytics Site Search Reports

    Here you pop in each category parameter and you will have a report available to group activity together within these. This allows you to directly compare the success rate of people using search against those who don’t to work out whether the...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    JE: "The most important single thing is to focus obsessively on the customer. If I tell you everything right now people might decide to take an extra coffee break during my presentation. They have clearly communicated group goals and the means for...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of aiming to "reach" the masses yourself by blasting your message, work with a targeted group of people who can better tell your story. The framework (laid out in an infographic that appears at the bottom of this post) walks through the...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    Marketers that still focus on an outdated dependence on rank checking tools will see their SEO performance decline rapidly. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some...

  5. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    From the original group, we segmented out ‘superstar SEOs’—those SEOs who self-assessed higher than their peers and also demonstrated an ability to grow search traffic and conversions at a rate far higher than their peer group.

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Optimize your global teams to focus on SEO signals. You need a content-rich website responsive to customer needs, regardless of where or how people get there. Mike Grehan, Group Publishing Director Interactive Marketing at Incisive Media

  8. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Bay Area Tech / Social Media Startup PR, a group to bring people in the tech startup PR field together to meet and talk about strategy, methods and opportunities; The Bay Area Internet Marketers Meetup, a group of small business owners, consultants...