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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Or it may be applicable to a wider group of people than the company’s traditional target audience. If this is the case, you can shift the focus of your efforts to ensure that content gets marketed in such a way that it has the highest potential for...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Basic: Remarket to people who've left your site without converting at all. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads at all.

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They've simply made it a community where people share advice and post valuable and relevant articles. It's where people will go to seek out information about your brand and any resources you offer. Well, you'd be surprised to know how many people...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In an effort to focus on developing some of its more popular products, Yahoo has decided to retire some of its not-so-popular ones. In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. Adams says that increasingly, marketers want to know if their content is driving people...

  6. How to Use Google Analytics Site Search Reports

    Here you pop in each category parameter and you will have a report available to group activity together within these. This allows you to directly compare the success rate of people using search against those who don’t to work out whether the...

  7. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    JE: "The most important single thing is to focus obsessively on the customer. If I tell you everything right now people might decide to take an extra coffee break during my presentation. They have clearly communicated group goals and the means for...

  8. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of aiming to "reach" the masses yourself by blasting your message, work with a targeted group of people who can better tell your story. The framework (laid out in an infographic that appears at the bottom of this post) walks through the...

  9. A New Direction for SEO in 2014: The Secure Search Manifesto

    Marketers that still focus on an outdated dependence on rank checking tools will see their SEO performance decline rapidly. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some...