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  1. 10 Vital Steps to Building Social Influence

    Social behavior is ingrained into how we expect to consume information”, Slaby said, “It is important that we realize that we can no longer control how people engage and when or where they share”. Where and how you consume news, interact and engage...

  2. Bing Adds "Pin it" Button in Image Search

    Bing introduced the ability to pin images directly to Pinterest after hosting a focus group of lifestyle and design bloggers at Bing's headquarters last Fall. The focus group mentioned to Bing that it's difficult to find efficient ways to find...

  3. 14 Tips on How to Become a More Efficient SEO Professional

    If you really struggle to concentrate on a piece of work, start off by trying to focus on it for just 10 minutes of your time then build that time up and up. Excel's grouped worksheets feature makes this easy: Ctrl-click the tabs that you want to...

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I run a women business owner group on LinkedIn. It reminds women of the possibility and empowerment they have, said Lisa Buyer, CEO of the Buyer Group. Essentially, it’s “a day where we can focus on women and their accomplishments and recognize all...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  6. Thinking About a New Site? How to Set Killer (and Realistic) Goals

    Often, the first step in a wish list and setting goals is to communicate the problem and proposed solution to a group of people (everyone who has a stake in the site within the company). Often, people will throw out generalizations about what the...