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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Basic: Remarket to people who've left your site without converting at all. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads at all.

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    For example, there are forums and support pages for people with specific diseases. An example is a medical website which is produced by a reputable physician group. Version 5.0 of the handbook is dated March 2014, and contains updated information...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They've simply made it a community where people share advice and post valuable and relevant articles. A guide on investing money for young people. Well, you'd be surprised to know how many people want to read about them, seeing as struggling with...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. Adams says that increasingly, marketers want to know if their content is driving people...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    People need to step up and look at how they can impact all experiences," Stark said. With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes...

  7. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    There are so many ways to find the right people to start following. Instead, try to place new people into a reasonable circle from the beginning. Google+ will give you recommendations of other pages and people to follow based on general categories.

  8. How to Use Google Analytics Site Search Reports

    Here you pop in each category parameter and you will have a report available to group activity together within these. This allows you to directly compare the success rate of people using search against those who don’t to work out whether the...

  9. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The debate goes on about the gender gap – and that's true no matter what the industry, and no matter how much some people may want it to go away. When WordStream segmented the data to identify top customer service employees, it found almost all of...

  10. Top Brands Now Testing Pinterest Promoted Pins

    A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for...

  11. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    It's often the case that I'll see people get into kind of a group think. There's a related conspiracy theory, or myth, which is Google makes its changes to try to drive people to buy ads. And having worked in the search-quality group, and working...