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  1. Using Multipliers Effectively in AdWords

    If each target appropriately filters users and has a decent chance of defining a group of people who will convert, then each target should narrow things down. Leaving aside the argument of which level (campaign, ad group or keyword) this multiplier...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works. The Converters by Count of Visit segment series gives you three segments to show behaviors of people who...

  3. How to Create Compelling Content Based on Learning Styles

    These people always prefer to learn in groups, bouncing off other in the team and sharing and growing ideas by sharing them with others. Physical learners are very much hands-on people. Now that we've established that people learn in different ways.

  4. 6 Billion Hours of Video Watched on YouTube Each Month

    It's not an age group; it's an attitude and mindset defined by key characteristics. It's a term YouTube uses to describe people who care deeply about creation, curation, connection, and community. Let's start with 1 billion people.

  5. 10 Vital Steps to Building Social Influence

    Social behavior is ingrained into how we expect to consume information”, Slaby said, “It is important that we realize that we can no longer control how people engage and when or where they share”. Where and how you consume news, interact and engage...

  6. Bing Adds "Pin it" Button in Image Search

    Bing introduced the ability to pin images directly to Pinterest after hosting a focus group of lifestyle and design bloggers at Bing's headquarters last Fall. The group was tasked with better understanding each of the bloggers' search and social...