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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Or it may be applicable to a wider group of people than the company’s traditional target audience. Conversely, you might produce a document that details the most common ways that phishing sites are fooling people and how to best protect yourself.

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Basic: Remarket to people who've left your site without converting at all. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads at all.

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They've simply made it a community where people share advice and post valuable and relevant articles. A guide on investing money for young people. Well, you'd be surprised to know how many people want to read about them, seeing as struggling with...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. Adams says that increasingly, marketers want to know if their content is driving people...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    People need to step up and look at how they can impact all experiences," Stark said. With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes...

  7. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    There are so many ways to find the right people to start following. Instead, try to place new people into a reasonable circle from the beginning. Google+ will give you recommendations of other pages and people to follow based on general categories.