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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: Amazon and Google have become competitors in a few areas of late, such as shopping, entertainment, tablets, and so forth. Google fight? JE: Amazon and Google will both be winners. However Amazon, to a greater degree than Google, has a Bias for...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. While last year’s update seemed to serve Google only, by forcing a combination of campaign types that advertisers...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Cutts said Google likes to give heads up when they are releasing some change to the algorithm that they think will have a pretty significant impact on a larger group of websites. Between major algorithms like Panda and Penguin, and just plain old...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    One even suggested a brainstorming session the next day on Google+ Hangouts to talk through some ideas for British Outfitters' new marketing direction. Soon, 10 or so moms from the group were discussing ways to spread the word about Lisa's video.