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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Or it may be applicable to a wider group of people than the company’s traditional target audience. If this is the case, you can shift the focus of your efforts to ensure that content gets marketed in such a way that it has the highest potential for...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). If you're new to remarketing, I suggest you focus on the highest-impact strategies first, and ensure you have large enough...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Blog: Pick a niche to focus on in your blog, and post thought-provoking and authoritative articles in it two to three times a week. For an engaging content marketing plan, focus on creating content that helps your customers and provides them with...

  5. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In an effort to focus on developing some of its more popular products, Yahoo has decided to retire some of its not-so-popular ones. In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over...

  6. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. The tool allows marketers to track a page or group of pages as part of a campaign to get...

  7. How to Use Google Analytics Site Search Reports

    Here you pop in each category parameter and you will have a report available to group activity together within these. The percentage of visits with search can vary dramatically from country to country, so do ensure you focus on the most suitable...

  8. Google Analytics Content Reports: Understanding the Key Benefits

    This gives you aggregated data for the content within each group. This post will focus on all four sections: We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what...

  9. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    JE: "The most important single thing is to focus obsessively on the customer. They have clearly communicated group goals and the means for all to see the data to understand how they are performing in real-time.