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  1. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Live Chat: Much overlooked but definitely effective. Purchases can often be swayed by many factors, such as the product being out of stock, a competitor offering an incentive at the point-of-purchase, the customer lacking the necessary funds (e.g...

  2. Most U.S. Moms on Facebook, But May Be a Tough Crowd for Marketers [Study]

    We want to chat with friends, not with a brand. While this seems a small segment, an opt-out from personalization or further offers could prevent the alienation of this group. Mine is - she actually writes content for business Pages, so she’s...

  3. Holy Google+ Hangout Features Dalai Lama, Archbishop Tutu

    More than email and chat, these video-based group communications truly have made the web the platform of "the Global Village. The role of social media in providing platforms for public figures to communicate with their followers just took on a holy...