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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Each age group is a different color and shown as a stack graph where each group is a block of color on top of the next. This helps you see patterns and changes in Age group activity over time and easily spot your biggest markets as well as new...

  2. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    And having worked in the search-quality group, and working at Google for over 13 years, I can say, here's the mental model you need to understand why Google does what it does in the search results. Cutts also says that he wishes webmasters would...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Psychographic: Opinions, values, activities, interests, buying process, usage process. Group those similarities, and that becomes your buyer persona. Instead of jumping right into brainstorming content types, start by creating buyer personas and...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    From the Chicago Tribune and Christian Science Monitor to Breitbart and Journal Broadcast Group; digital publishers are increasingly relying NDN to power their entire video content management system: leveraging our technology to host and present...

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how they are segmented into the remarketing lists.

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) I can see that topic turned into videos, an infographic, a group interview and so on. A comprehensive consumer guide: http://safesoundfamily.com/p/outdoor-security-cameras-buying-guide/

  7. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Anywhere that relies on people being in the right place at the right time when they're interested in buying something is a perfect opportunity to send a push notification. Take loyalty a step further by offering your most valued customers a chance...

  8. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    USA Today also reported the group Digital Citizens Alliance found Google was allowing ads on YouTube videos that feature illegal content, such as buying drugs without a prescription. Google is allowing illegal prescription drug activity online and...

  9. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Matching the email to the context and stage of that customer in their buying process is crucial. Segment your social refers and consider giving special offers to the group that doesn't have as high of a conversion rate as the others.