Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence.
Just as it isn't enough to say "buying links is risky" it's not enough to say that networks can be risky. Simply, a link (or site/blog/article) network is a group of sites that are connected. If you get caught using them, you're getting caught for...
Online marketers of all stripes have embraced programmatic buying in recent years as the technology has increasingly become more sophisticated and obviously the data pulled together has become available,” Marcum said.
Publishing group interviews is akin to the spotlight feature (ego bait asset), but on a much grander scale. Group interviews are one of my favorite content assets because: Group Interviews And for the purposes of this article, group interviews help...
Excel's grouped worksheets feature makes this easy: Ctrl-click the tabs that you want to group together, and the grouped tabs turn white. Buying every day essentials at a store is dead time (set up consistent repeat grocery deliveries using online...
New York SEO/SEM Meetup Group The Online Marketing Group! New York Content Marketing Group New York SEO Meetup Group More and more buying, dinner-date, and "things-to-do" decisions will be made within social networks where they can leverage their...
In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over 5,000 business-to-consumer and group buying websites. The country already has the highest number of digital buyers...
By becoming a participant in a relevant subreddit you can be a part of a specialist group of people all interested in your niche – for example a community specifically dedicated to roasting coffee (reddit.com/r/roasting) is currently over 1000...
In order to appeal to different buying modalities, you must first understand what they are looking for. Lingerie model testimony and before/after pictures add a “human” aspect to the product and create a sense of belonging to a group of people the...
The format of gathering information will be pretty standard regardless of the group, as surveys, interviews, and sometimes focus groups are the norm. How much content they consume at different stages of the buying process.
Don’t always write down the initial idea as often the group will throw it around and create a better final output. Why not create or improve the existing thank you page on your site that a customer receives shortly after buying.
Watch Rimm-Kauffman Group’s webinar with Google about Product Listing Ads and read Google’s best practices for Google Shopping (pdf). Google simplified the buying of video ads on YouTube and the Google Display Network with AdWords for video.
Buying video, in all its forms, is just part of the workflow for today's cross-media marketers," Adap.tv said in its report. In fact, the report found that 83 percent of those who felt siloed said their company's digital group remains in charge of...
And gift givers shop differently than people buying for themselves. In practical terms, it is helpful to know the number of competitors in your category, as well as to identify those that are bidding on your most critical keywords, as this enables...
According the study, a large group of users also use local search at least three times a week. BIA/Kelsey says that mobile local ads offer marketers better relevance, immediacy, and consumer-buying intent.
Throw in the fact that as Google’s algorithm got better at detecting poor quality links, some less ethical SEOs were buying links and pointing them at competitors, in hopes of taking down their competitors so their own sites would rank better.
Reject Group Grope Look at Warby Parker, a virtual unknown that changed the way we think about buying glasses… and oh yeah, they’re not only changing the way we buy, they’re changing the way underprivileged citizens are seeing the world through...
User reviews provide reassurance to your users that others are buying from the site and, hopefully, endorsing the products or services on offer. There are a multitude of reasons why you need to do a lot more than simply create a blog for your...
The Electronic Freedom Foundation isn’t buying the feel-good benefits for advertisers as justification for the potential loss of consumer privacy. Concern over these cards spurred the creation of advocacy group Consumers Against Supermarket Privacy...
Whether building or buying, links are the way Google determines if people like you. So if you were using Google as your police officer, buying links would be considered black hat. If Bing is your police officer, something such as buying Facebook...
