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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  2. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Google has also been offering local businesses a chance to register their business for some time, so do this as a bare minimum. Below is a list of cost effective tips that every business can action to maximize the ROI of any content investment made.

  3. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    FairSearch.org, a group of companies including Microsoft, Expedia, and TripAdvisor, among others, released a blog post about Google’s latest acquisition. Google acquired Frommer’s brand of travel guides from Wiley s standards, it is another big...

  4. Enterprise SEO Update: Rosetta, Covario, Optify & More

    In Claiming Your Unfair Advantage, he points to four distinct types of tools marketers must be aware of, if they are to leverage and make best use of the data available to them: analytics tools, predictive analytics tools, data-driven automation...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Now when people click on a search ad, Google will teleport through time and space – directly to a business location. Rotate evenly: Teleports visitor to a random business location and helpful for avoiding overcrowded business locations.