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  1. Bing Ads Launches Close Variants for Broad Match Modifiers

    A blog post announcing the change includes the following image with examples: We are confident that this feature will help to drive more highly qualified click volume to your campaigns," writes Microsoft group program manager Matt Bisson in the post.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick revealed the new features in a blog post. DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Blog: Pick a niche to focus on in your blog, and post thought-provoking and authoritative articles in it two to three times a week. Blog posts that contain interviews and advice from "money experts" on saving money.

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  7. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  8. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    On the Adobe blog, Stark takes us into more detail as to what fuels this growth, saying that: With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy...

  9. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed as 21 percent less valuable than their male peers, regardless of experience and other...

  10. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on...