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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Very quickly you can build a "Private Page" within which you can share in links to a person or brand's Twitter, YouTube, Facebook, blog search, and scores of other feeds. A key aspect of sociology is the understanding that human beings inherently...

  4. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    People will quote a paragraph of a blog and then link to the blog, that sort of thing. So someone on Twitter was asking a question about "how can I do an RSS auto blog to a blog site and not have that be viewed as spam," and the problem is that if...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group...

  6. The Role of #Hashtags in Social Media and Search

    One blogger recently ranted in a blog post about how the hashtag is ruining the English Language. I recently saw a thread in a LinkedIn Group discussing how hashtags expanded the conference to an audience 25x times that of actual physical attendees.